Product Management

product Management

Your portal to the new digital age of product leadership

In collaboration with experts from

start DATE

Feb 20, 2023

duration

6 months

(Part time)

 Format

Online

CAPACITY

25 STUDENTS

GRADUATION

New york, Usa

FULL tuition

$3,200

$2,240

Black Friday discount.

There’s a massive talent shortage at the moment. And those who do have the skills are in high demand.

Battle for Product Managers is heating up.

 

Product Management is one of the hottest and fastest-growing job sectors. With more and more companies recognizing product management as a critical business function, the field has experienced an astounding growth in the last few years and is expected to grow bigger. Glassdoor also ranked Product Manager among the top 5 Jobs in the US based on salary, job satisfaction, and potential job growth.

Our instructors are real-world Product leaders working at top Silicon Valley companies like Google, Meta, Netflix, and more. And, you’ll get to interact with them directly.

PROGRAM modules

This program consists of industry driven modules designed to give you a true immersive and character building experience while working on cutting edge projects.

Commitment: 3 sessions per week scheduled after working hours (GMT). This is a live cohort-based program admitting candidates from all over the world. The only physical presence needed is the last week at the final immersion and graduation in New York.

Product Management Role

Product management is the reason an organisation exists: to deliver great products to customers and hopefully make tons of cash. However, having the right product strategy and developing a successful product is hard. Most new products and start-ups offering products struggle to survive. From Google to Amazon, from Uber to Airbnb, most technology firms have adopted successful product management strategies. 
The role of the Product Manager (PM) encompasses a wide range of responsibilities pertaining to the product life cycle and overseeing a product from ideation to distribution.

  • Intro to Product Management 
  • Understand what Product Management involves
  • The role & position of a product manager in a company
  • Why Product Managers are needed and why is it a growing career
  • Future of product Management and opportunities for acquiring PM skills. 

Identifying a problem & creating a new product strategy & vision

Learning how to identify an opportunity or problem worth solving is one of the first few stages in the life cycle. The industry is filled with examples of companies creating products that don’t solve an actual problem and thus not needed. Acquiring the right skills, methodologies, and tools to develop a product that clients will love is critical. In this module, you’ll learn how to build an actionable product strategy to solve a problem while generating a ROI to the business.

  • Identify your target user and build user personas based on synthesis of research 
  • Calculate the total addressable market (TAM) for your product 
  • Calculate the return on investment (ROI) for solving a problem 
  • Define hypotheses about your product that need to be validated 
  • Test your hypotheses by putting them in front of users
• Understand the components required to build a business case 
  • Define and craft compelling vision for a new product
• Build a Business Model Canvas for a product opportunity 
  • Understand the importance of defining a minimum viable product (MVP)

  • Define key performance indicators (KPIs) that align product strategy to organisational goals 

Product Design

In this module, the product manager learns how to lead the design phase of the product life cycle. Getting the idea from the concept phase to be validated is a crucial step to provide proof to all stakeholders involved in the business that the idea is worth pursuing. In a data-driven approach, you’ll learn how to lead a product and team while using the latest methodologies used by growing startups and leading industry firms. 

  • Define and conduct a Design Sprints going through all its stages.
  • Describe the purpose and process of a Design Sprint

  • Identify good candidates for a Design Sprint

  • Learn how to plan and involve necessary stakeholders in a Design Sprint

  • Differentiate between the responsibilities of the Product Manager and Designer roles 

Product Development Management

As a product manager, developing a product is not only about the product, but more about managing a team. Knowing how to coordinate, organise, inspire and lead a team with different technical backgrounds to develop a product up to standards, within the set standards, budget and timeline requires a rigorous set of processes that the product manager should be trained to ensure a successful outcome.

  • Understand the differences between waterfall methodology and agile methodology in product development 
  • Learn about Kanban and Scrum methodologies and how to apply them as a product manager
    Understand the purpose of a workflow management tool and how to utilise it as a product manager 
  • Learn how to manage the process from development to deployment in new feature development 
  • Development Methodologies, Processes, and Tools 
  • Understand the components of a user story and how to define it 
  • Manage the Product Development Process
  • Create a coordination activities map 
  • Managing Backlogs and Stakeholder Expectations

Product Launch & Growth Analytics

Completing the Design and development stages successfully is great, but not enough. Conducting a launch and growth strategy requires a totally different approach since you’ll be working with different departments on new set of KPIs and roll-out tactics. Leading the product through its growth stage is vital for the sustainability of the product and its influence on the overall business.

  • Learn how to collaborate with Marketing to develop a marketing message, acquisition channel strategy and a pricing strategy for a product 
  • Develop a step-by-step product launch process
  • Develop a product rollout timeline
  • Create a scaling plan 
  • Identify risks in a product launch and create a plan to mitigate them
  • Prepare Your Partner Teams for Launch
  • Learn how to execute the launch of a product to include announcement to internal stakeholders

Product Leadership & Career Level-up

A successful product manager needs to run dozens of processes and methodologies successfully to ensure a smooth product life cycle. And it’s all about the character of the PM. Acquiring the right soft skills as a professional is the secret here. It’s all about your character. From empowering your team, developing a healthy product culture to managing effective team dynamics. 

  • Soft skills required to effectively leading a team
  • Learn how to craft and deliver compelling stories

  • Apply persuasion and negotiation when communicating to business stakeholders

  • Learn how to structure and deliver strong presentations 
  • Pitch your product 
  • Career growth strategy

Graduate in New York

A professional & fun immersion among industry leaders

The program ends in an immersive trip to New York city where the students will meet, learn and network with leading companies who could be your next destination in your professional career! An experience full of opportunities that will have a lasting impact! 

The final day marks the graduation of the students from the program with a ceremony in the presence of experts, professionals and industry leaders to conclude the skill acquisition journey. The students will be presenting the projects done throughout the year in front of strategic company stakeholders. The ceremony ends with the distribution of certificates & awards by the panel.

Graduate in New York

A professional & fun immersion among industry leaders

The program ends in an immersive trip to New York city where the students will meet, learn and network with leading companies who could be your next destination in your professional career! An experience full of opportunities that will have a lasting impact! 

The final day marks the graduation of the students from the program with a ceremony in the presence of experts, professionals and industry leaders to conclude the skill acquisition journey. The students will be presenting the projects done throughout the year in front of strategic company stakeholders. The ceremony ends with the distribution of certificates & awards by the panel.

Program Timeline

Commitment: 3 sessions per week scheduled after work/study hours (UK time).

Meet the experts!

Learn from leading global experts who are designing products used by millions of users globally.

Adelina Martiniuc

Product Engineering Leader
Vercel

Product Engineering Leader with extensive experience in the tech industry, managing multiple product launches and strategic programs at scale. Majored in Computer Science (Artificial Intelligence) and with experience in cloud, web products and autonomous stack. I‘m passionate about engineering excellence and delivering great products.

Bharat Gera

Product Manager
Big Data Analytics, AI, ML
LinkedIn

Bharat Gera is a seasoned technology leader and professional with a corporate career spanning over two decades. His industry experience covers technology giants such as IBM, Amazon, and more recently, Microsoft LinkedIn. Bharat is an MBA from UC Berkeley Haas, specializing in technological innovation and decentralized finance. He also actively mentors start-ups through Silicon Valley’s prestigious incubator programs.

Godhuli Chatterjee

Product Executive
Amazon

Product Executive with 15+ years of experience in AI and emerging product development.

At Amazon, she owns Alexa Enterprise product & Kindle Product Experience.

Before joining Amazon, she built products for Microsoft serving 30 million customers who are utilising the products for data and information protection, generating billions in revenue per year.

Musa Ozdem

Technical Product Manager
Amazon

An entrepreneurial spirited Product manager at Amazon with 11+ years of experience and deeply enjoy the day-to-day work of delivering products on scale.

He is currently leading external fulfillment technology, allowing Amazon to run non-traditional fulfillment centers on a cost-effective warehouse management system. During his almost five years with the company, he also worked as an Engineering and Tech Senior PM and an OPS/Senior Process Engineering for Robotics SME.

Learn with a family of professionals joining from all over the world to level up professionally.

The students are selected from several cities around the world and have an inspiring mission for transforming and advancing their environment and community around them. The skills & experience gained through the program plays a crucial role in the development of their professional career and their community as a result!

Learn with a family of professionals joining from all over the world to level up professionally.

The students are selected from several cities around the world and have an inspiring mission for transforming and advancing their environment and community around them. The skills & experience gained through the program plays a crucial role in the development of their professional career and their community as a result!
"I'm really enjoying the course because it's very hands on"
Tomos Rees
London, UK
"I received an excellent feedback from two persons who are currently in the program. It would be definitely a great opportunity for me to learn from the experts and broad my network."
Andreia Oliveira Malta
Lisbon, Portugal
"I think the program we are studying is really well done and for sure this will help me achieving my goals."
Giulio Gallo
Palermo, Italy
"Safe to say this program has opened so many doors for the future and I look forward to taking those opportunities one day in the future."
Jamie Behrens
Cape Town, South Africa
"Met loads of amazing people along the way that have already had a positive ROI on the trajectory of my career."
Nader Bhurtun
London, UK
"Thank you Gritnova family for this wonderful experience! Very glad i got the chance to be part of this program"
Lilian Abou Faour
Dubai, UAE

Personalized path

Here’s a rule of thumb to consider when choosing the right learning program:
If it’s not personalized, it’s not effective.

Each one of the 25 selected  candidates is different. You have different goals, characters, skills and mindsets. This is why our programs are limited to only 25 students per cohort. Each candidate that enrolls in the program has a personal path that is created and tracked by the experts. This makes the learning process much more effective and helps us open the right connections and opportunities for each one! 

Access a global network forever!

The value doesn’t end when you graduate. In fact, building a strategic network is what will actually open the right opportunities.

When you make it in the program, you’ll be benefiting forever. 
When the program ends, you’ll have access to our global experts network from leading companies in cities all over the world! 

Besides the network, you’ll be included in our global community and channels where we host events, share learnings and support each other to reach each one’s goals. Think of it as your everlasting learning community.

Access a global network forever!

The value doesn’t end when you graduate. In fact, building a strategic network is what will actually open the right opportunities.

When you make it in the program, you’ll be benefiting forever. 
When the program ends, you’ll have access to our global experts network from leading companies in cities all over the world! 

Besides the network, you’ll be included in our global community and channels where we host events, share learnings and support each other to reach each one’s goals. Think of it as your everlasting learning community.

we hope to see you among the 25 young professionals joining us in a gloablly impactful experience!

Let's get you on-board!

be part of the immersive program and forever community for

$3,200

$2,240

Black Friday discount

And enjoy:

No payment needed upon applying (Application fee is $0)

Apply here

We’re thrilled to see that you’re interested to join our next cohort!
Please fill the below fields to complete your application to the program. 

    Full Name

    Email Address

    City & Country of residence

    Phone number (With Country code)

    What's your current professional level?

    Major of study

    How did you hear about this program?

    Tell us about a project you worked on or a work experience that you're most proud of

    Why is this program important to you? Why did you choose to apply?

    FREQUENTLY ASKED QUESTIONS

    If you are a student, graduate or employee and you’re interested to grow your career as a product manager to take advantage of all the job opportunities demanded in this space, then this program is for you! You don’t need to have a technical background to apply. 

    To ensure a high quality experience, each cohort is limited to only 25 students. 

    You bet! Each certificate is issued with a unique ID number that you can share with future employers, list on your CV, LinkedIn and all professional platforms. This ID will be used by the recruiters on our website to show your work, skills acquired, experiences gained, projects built, the experts involved and companies worked with. We’ve designed the program alongside leading employers. They’re looking for people with skills covered in this program. Besides, you’ll get to meet several recruiters throughout this program!

    Not at all, we’ve designed the program sessions to be scheduled after working hours (UK time)

    Start by clicking on the “Apply” button  which will take you to the application section. Once the application is submitted, you will receive an email within the next 48 hours with the initial decision whether you’re moving to the interview round or not. After the interview is completed and our team agrees to have you on-board, you will receive an email welcoming you to the program! – You will then be sent a link to submit the first instalment to officially claim your seat. 

    Mindset & character. The interview is the main phase of decision for us. If you’re someone who is eager to push yourself, willing to learn and open to solving challenges creatively, we want you in the cohort! 

    Every program has a waiting list and so will this. If all seats are already reserved, you will be added to the waiting list. If one of the registered candidates cancels their registration for some reason or emergency, we will give the first one on the waiting list the opportunity to enroll. That’s why we always encourage to apply as soon as possible. Otherwise, you’ll be encouraged to apply for the next cohort.

    If admitted into the program, you will receive all the details and links in the acceptance email. Our main payment methods are online through our website. We usually have a multi-installments option which will be covered in the acceptance email.

    The 6 months program is online and you can attend from anywhere in the world. The graduation is physical and will take place in New York.

    No worries, all of the sessions will be recorded in order not to miss any content.

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    Gritnova

    We strive to create global life changing experiences that push individuals to leave a mark in this world.

    Kemp House, 160 City Road
    London, United Kingdom
    +44 7520644775
    info@gritnova.com